What Meta AI adds to your images
Images made with Meta AI carry several markers so they can be recognised across Meta apps and beyond: a visible label, invisible watermarks and IPTC metadata.
Markers and metadata
| Marker | What it is |
|---|---|
| Visible label | An "Imagined with AI" style mark on the image. |
| Invisible watermark | A watermark embedded in the image that Meta can detect. |
| IPTC metadata | Industry-standard metadata declaring the image as AI-generated. |
These markers are why Meta AI images get the "AI info" label on Instagram, Facebook and Threads.
Check a Meta AI file
Drop the file into the AI metadata checker to see its Content Credentials, IPTC tags, prompts and any private details. It runs in your browser, so nothing is uploaded.
How platforms use these markers
Meta AI metadata FAQ
How can I check a Meta AI image?
Run the file through the AI metadata checker to see exactly which labels and private details it carries.